“As soon as I saw the photo, I knew it was the one!“
Such is the power of photography, and as a potential buyer’s first introduction to your home, it can make or break a sale.
Given how influential photos are, it’s surprising how many property listings have wonky, blurred or dark images - worse than many selfies! In fact, poor photography regularly crops up whenever we meet someone who’s having trouble selling.
When it comes to showing your home at its absolute best, professional photos are nothing less than essential to stand out from the crowd and capture the imagination of serious viewers. Nonetheless, even with a specialist photographer behind the camera, there’s plenty you can do to set the stage and help them take the perfect picture.
Start by getting the basics right with these five simple steps:
Then use our room-by-room guide of the tricks we’ve learnt from working with professional photographers to get your home ready for its close-up, so you can hit the market in style.
Living rooms are not only the epicentre of life; they often capture the essence of a home through their character and design. Buyers regularly use the photos of living rooms to narrow down their viewing list, so the image you present plays a pivotal role in the amount of interest you get.
Before you do anything else, stand in the doorway to the room and look towards the window. Is anything blocking the view or hiding any features? Can you move something? Then run through the following list.
Finally, straighten any mirrors or pictures hung on the walls. And if you’ve got a bare-looking corner, treat it to a plant on an elevated stand for more visible floor space.
Kitchen photography is all about food preparation and practicality. To get the perfect look, copy the work of show-home stylists with an organised space where buyers can see themselves making morning coffee, or cooking up a storm.
When photographing bedrooms, the magic lies in presenting an unruffled haven with a softly contrasting mix of textiles.
With just a few minutes spent on these tiny little touches, you’ll show buyers a cosy, calm and collected place to hibernate at home and escape from the world.
For shimmering bathroom photography, think sparkling spa-like sanctuary with gleaming taps and a few well-chosen accessories for thoughtful touches of luxury.
More than making it scrub up well, these simple staging tips will give your bathroom an irresistible radiance with a healthy dose of zen.
The outside has never been more in! As well as the eternal importance of kerb appeal, outside space is still a post-pandemic priority among buyers – so let’s get your photos working.
Book the photographer in for when the sun usually hits your garden or balcony. (They can always return to take a picture of the front if it’s in shadow on their first visit.)
Unlike the inside of your home, the outside changes with the season. If you’ve taken a break from selling (or your home has been on the market for a while), get your agent to retake your outdoor photography to reflect the time of year and keep your marketing fresh.
To get the best results from your styling efforts and photography, keep your home looking like your photos for viewings. You’ll help buyers to feel comfortably familiar while wandering around, and they’ll be delighted that everything is just as good, if not better, in person.
Don’t undersell your home with mediocre photography. Let us help you get the highest price with perfect photos taken by a professional. Call Pennie on 01722 580059 or email at firstname.lastname@example.org for a chat about your moving plans and how to make a dazzling first impression.
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