With more than 9 out of 10 buyers searching for a property online, the way your home appears on websites like Rightmove and Zoopla directly impacts your chances of a sale.
But the portals are more than just pages and pages of property. They gather valuable data that shows how well your home is competing with similar listings, and why it may not be selling.
Your agent can produce a performance report for your home from every portal they use, but to get the most value out of the information, it helps to understand the inner workings of the platforms.
With that in mind, in this week’s blog we’re pulling back the curtain on:
So, if your home has been on the market for a while and you’re scratching your head over why things have stalled, here’s where you can find some clues and solve the puzzle to get your move back on track.
A property performance report from Rightmove and other portals is effectively a health check for how much attention your home is attracting. Within the report you’ll be able to see:
With all this information at their fingertips, your agent should check your report regularly to stay on top of your marketing and boost your exposure wherever possible.
Standing out from the crowd is essential if you want your home to make a buyer’s viewing shortlist, so it’s worth reviewing your online listing to see if it ticks all the following boxes:
Finally, bear in mind that mobile search results don’t show detailed descriptions (despite counting for 75% of traffic), so your images are, quite literally, everything for getting that vital first click.
What if we told you that changing your price by as little as £1 could double your audience, increase your viewings and speed up your sale? Does that sound far-fetched? Here’s how it can work.
So, price tweaks are often more effective than price reductions, and they may result in a better sale price by targeting the right buyers more efficiently.
There are many ways to give your home’s online listing a makeover to regain its sparkle, and a good agent will always be open to new ideas. After all, you’re on the same side and want the same result!
After you’ve revamped your listing, check your report every week to see what effect your changes have made, and keep your eye on similar homes that have sold so you can copy their success!
If your home has sat on the market for a while with little or no improvement in clicks, enquiries or viewings, regardless of how many times you update your listing, all is not yet lost!
However, it may be time for more drastic measures, and these are some of your options:
Even if you’re starting to feel resigned, remember that it’s never too late to sell your home. It’s perfectly possible that all you need is a second chance with a fresh start.
How well is your home performing?
If you’ve been trying to sell your home in the Wilton & Salisbury area for a while and you’d like a fresh perspective on finding a buyer, why not speak to one of our team?
Call us on 01722 580059 or message us at email@example.com for a chat about your plans, and let’s see how we can get them back on track.
Sign up to our monthly newsletter and get insights straight into your inbox.